1. Website Audit (Content + Technical)
ChatGPT can simulate a basic audit by analysing your site structure, meta tags, headings, and overall SEO hygiene (if provided text or URLs).
✅ Prompt:
Act as an SEO expert. Here is the homepage content of my website. Please review it for SEO issues, keyword use, structure, and readability. Suggest improvements.
Optional (Technical prompt):
“Give me a checklist of basic technical SEO factors I should audit on my WordPress (or Shopify, Wix, etc.) website.”
🔹 2. Keyword Research Ideas
ChatGPT can help generate relevant keyword clusters based on your niche.
✅ Prompt:
“Suggest a list of long-tail keywords and related keyword clusters for a website that sells eco-friendly kitchenware in the UK.”
Follow-up prompt:
“Categorise the keywords into blog topics, product pages, and FAQs.”
🔹 3. Meta Titles & Descriptions
Generate optimised meta tags for pages using best practices.
✅ Prompt:
“Create an SEO-optimised meta title and description for a product page selling stainless steel reusable straws, targeting eco-conscious UK shoppers.”
🔹 4. Content Creation & Optimisation
Use ChatGPT to rewrite or generate SEO-friendly, user-focused content.
✅ Prompt:
“Rewrite the following product description to be more persuasive, keyword-rich, and structured for SEO. Target UK customers looking for sustainable kitchen solutions.”
[Paste product description]
Blog content prompt:
“Write a 1,000-word SEO blog post titled ‘Top 5 Eco-Friendly Kitchen Swaps for a Sustainable Home’. Use headings, bullet points, and a friendly tone. Include a meta title and meta description.”
🔹 5. On-Page SEO Suggestions
Improve headings, image alt tags, internal links, and structure.
✅ Prompt:
“Here is the HTML of my page. Analyse the headings (H1-H3), image alt text, and internal linking. Suggest improvements to optimise on-page SEO.”
[Paste HTML or page text]
🔹 6. Generate FAQ Section with Schema
Creating FAQs helps with AEO and voice search optimisation.
✅ Prompt:
“Generate 5 SEO-optimised FAQs and answers about shipping, returns, and sustainability practices for an eco-friendly kitchenware brand.”
Follow-up:
“Now provide FAQ schema (JSON-LD) markup for the above content.”
🔹 7. Competitor Content Analysis (If Given)
If you provide competitor content, ChatGPT can compare and suggest how to outrank it.
✅ Prompt:
“Here’s a competitor’s blog post. Analyse its structure, keywords, and CTA. Suggest a better content outline to outrank it.”
[Paste content]
🔹 8. Internal Linking Strategy
Improve user flow and SEO by linking related content.
✅ Prompt:
“I have the following blog posts and product pages. Suggest a smart internal linking strategy to improve SEO and engagement.”
[List blog titles + URLs or topics]
🔹 9. Core Web Vitals & UX Recommendations
While ChatGPT can’t measure live speed metrics, it can explain how to optimise based on reports.
✅ Prompt:
“Explain how to improve Core Web Vitals (LCP, FID, CLS) for my Shopify store. Assume it’s image-heavy and uses many third-party scripts.”
🔹 10. Content Repurposing
Turn blog posts into social media snippets, email content, or infographics.
✅ Prompt:
“Turn this blog post into 3 Twitter threads, 2 LinkedIn posts, and 1 email newsletter summary.”
[Paste blog post]
🎯 Bonus: AI-Assisted Local SEO
If you run a local business:
✅ Prompt:
“Create a Google Business Profile description for a zero-waste grocery store in Bristol. Include keywords and USPs.”
✅ Best Practices When Using ChatGPT for Website Optimisation
| Best Practice | Explanation |
|---|---|
| Always fact-check | AI may “hallucinate” stats or misinterpret context |
| Use real data for accuracy | Supplement with Google Search Console, Analytics, or Ahrefs |
| Combine with manual SEO tools | Use ChatGPT to speed up content and ideation, not replace audits |
| Refine with follow-up prompts | Iterative prompts yield better outputs |
📦 Summary Table: ChatGPT SEO Tasks
| Task | Prompt Type |
|---|---|
| SEO Audit | Review content/structure |
| Keyword Research | Suggest & group keywords |
| Meta Tags | Generate titles/descriptions |
| Blog Creation | Long-form content with headings |
| Product Pages | Persuasive + SEO-friendly |
| FAQ + Schema | Generate Q&A + markup |
| Competitor Analysis | Content improvement |
| Internal Linking | Smart strategy suggestions |
| Speed/UX Tips | Best practices guide |
| Local SEO | GBP description, local pages |
