Do you know that over 90% of marketers agree that social media marketing has brought a positive change in their business exposure?
In an insight-driven industry, it is value of the product or service that is being offered makes the real difference. This is why companies rely on various digital mediums to highlight that values in the eyes of potential buyers.
Irrespective of your industry, segment and audience, a considerable portion of your customers and leads are on social. A recent research found that 68% of people are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.
Getting access to all those customers helps you increase traffic, predominantly for fresh site content. When you post a new blog or revise your homepage, it can take a while to receive purchase with Google. That means very few customers will know the new content is there until the next time they’re looking for your product or service.
Social media marketing in Sydney to support your site’s SEO
Search engine crawlers are aware of which pages are consistently receiving traffic and which are just present there, elapsed and overlooked. Though your killer content strategy is the most crucial factor in your search rankings, pouring traffic to your optimized pages will cause them to increase much faster.
Another important thing that is worth mentioning here is the use of social media influencers in Australia. There are many celebrities and noted personalities popular on social media who have a huge fan following. It clearly means there is an underlying opportunity for brands to leverage their popularity and drive your brand to success.
At the heart of influencer marketing are the influencers who are, well, influential. They are not mere marketing mouthpieces. Influencers are thought leaders who generate conversations, promote engagement, and define trends amongst aninterested audience, positioning them well to partner with brands on sponsored content. Influencers can break through the noise of traditional advertising and transmit a brand’s message to the intended audience in a genuine, natural way.
As influencers come across as more honest, they can deliver brand messages in paths that advertisers can’t. The increase in the use of ad blockers has rounded the efficiency of online advertising. Yet, ad blocking does not affect social media influencers in Australia as their messages make it through the barrier, and people follow them.
Influencers are able to relate to their fanbase on a more personal level, and their audience holds this over measured and overtly promotional advertising.
Audiences prefer influencers who are authentic and who foster a relationship with their community of followers, thus fueling positive engagement. Successful influencers often boast engagement rates upwards of 2.5-5% (based on reports through various case studies).
One of the reasons influencers have such exceptional rapport with their followers is because they create expertise in niches that appeal to a hyper-targeted audience. Influencers promote the language of the niche–the jargon used frequently, the hashtags preferred, the serious conversations, and the general trends.
